Delightful Details in Dirty Design


I recently received a Dirt Candle in the gift bag at a big environmental event.  The good folks at Dirt seem to be right on target with their efforts at consumer interaction and are getting their story out in interesting ways which have obviously been carefully crafted.  They present themselves as being environmentally friendly, socially conscious, and their candles as affordable luxuries.  


Those are soybeans

Those are soybeans

The first exposure most people will have to them will be their package design.  This is true for a lot of products and why it’s such an important aspect; and it’s one that Dirt Candles has done very well.
Note "Maker" and "Tester" initials

Note "Maker" and "Tester" initials...


Mine got rained on getting home, so the scans aren’t great, but the text, images, color palette, typography, layout, it’s all done extremely well.  My favorite detail is the text printed on the bottom of the box:

You are clearly the inquisitive type, as most people do not look at the bottom of a box.  Since you have though, we will let you in on  a little secret.  Why Dirt?  Well, for a company that is dedicated to using only natural ingredients, dirt is as much a life-blood as oxygen.  Please remember to recycle — thank you.

Makes the consumer feel smart and feel included, just for turning the box over.

Of course, it helps that the candle inside this great box seems to live up to the hype.

Too often, great package design is used to make up for crappy products.  Marketing, branding, positioning, advertising, all the myriad aspects of consumer interaction are critically important, but shouldn’t be lies.  You may fool people into buying your widget once, but they will hate you for it.


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