Archive for the ‘Pele’ Tag

Political Branding Missteps

Politicians have a brand; and just like any brand, care must be taken to protect it from careless negative impacts. Oddly enough, I encountered two such hits last week. Both are minor, but still…


Hillary Rodham Clinton

The folks at Senator Clinton’s PAC made the interesting choice of cutting off communications the weekend before the election:

Image of email sent from HillPAC Staffer

Image of email sent from HillPAC Staffer

Ok, probably it wasn’t their choice, per se. And it’s not like she’s personally up for anything in the November 4th elections. Still, this is a time period when there’s likely to be a huge amount of political activity overall, and it just seems odd. Which is not something a politician wants to project.


Adam Clayton Powell, IV

This one is very minor as well, and maybe it’s just my personal bizarre visual memory that registers (or cares) that this graphic from the Assemblyman’s recent direct mailer is a blatant ripoff:

Scan of Powell direct mailer

Scan of Powell direct mailer

Maybe nobody else remembers the Sylvester Stallone / Michael Cain / Pelé soccer movie, or its poster image:


VICTORY movie poster.  Look at the cuffs.

VICTORY movie poster. Look at the cuffs.




But is annoys me that some intern photoshopped the original and plastered it on Powell’s direct mailer. Even if you wanted to steal the idea, how hard would it have been to take a digital camera and at least create your own source image?

Both of these issues are very small blips on the radar, I grant you. But in a “market” where the public impression is that there is so little difference between competing “products”, shouldn’t someone be paying attention to these details?